Voiceover in the Post Covid World

Picture a training session in 2019, a few hundred employees in a room, the CEO speaking for a few hours on company ethos, or perhaps managers having a chat with people on the floor. This kind of meeting is one which has been happening less and less.

The world has changed a lot since 2020. More than ever we’re seeing companies that are working remotely, people who are communicating between themselves and their clients online. CEO’s have less time to come in and talk to people because they’re working to rebuild and recoup losses of the last 2 years.

In this environment of online sharing and communication for corporate, 2 things have become very apparent. The first thing that is for sure is more than ever, people are having to create brand awareness through different means.  Traditional marketing is becoming increasingly electronic. The second is that in order to put internal info out there we’re having to reach out with more video based info and tutorials than ever before.

This is where VO is swiftly becoming an integral part of the day to day operations of companies and brands all across the world. Because fundamentally, the purpose of VO is communication.

Internally we know that the point of VO is to update, inform and teach employees, as well as giving them a sense of brand strategy, and company ethos. Having the right team of writers and artists for this is really important, and they will share tour vision for your brand the right way. The key to figuring out if you have that person, is to find someone who asks questions in order to get to know your brand better.

Internally we know that the point of VO is to update, inform and teach employees, as well as giving them a sense of brand strategy, and company ethos. Having the right team of writers and artists for this is.

Even in a situation where you operate in one time zone, meetings aren’t always convenient, so having something you can send to clients or employees becomes the remedy. They can watch and listen in their own time without having to sign on for an hour or two, which also frees them up to be spending their time getting projects finished instead of having to be tied up

Photo by Emmanuel Ikwuegbu on Unsplash

The second reason why VO is so important is of course, marketing.

The big issue facing many companies is how to get clients to hear about them, this has always been the case, but in a world where people are now more cautious about where they go and what they do, and for some, even if they go anywhere at all, it’s more important than ever to have a good marketing strategy that involves a voice artist who understands and communicates your brand, your way.

The greatest thing that can be granted to you by using VO to market brand, is that you get to say things the way you want to, so there it’s better for you in the long term, as it feels just like word of mouth, except you have the opportunity to make sure that additional information and facts about your brand that peolpe might not know become common knowledge amongst your preferred lead base.

In short, Voice Over Recording for corporate purposes is a great and inexpensive way for companies and businesses to replace large meetings, teach and educate employees.

If you are a company looking to get corporate voice-over recording done, know what you are looking for in terms of what type of video or audio you need, and what tones of voice you want those to be presented in. Once you have these, do your research and find a good voice with experience 

Need everything done in one place? Then look no further. Cosher Recording Studios is a professional recording studio based in Cape Town. We have 3 studio spaces for voice over recording and have our own database of affordable Voice Over Artists who are keen to do your next Corporate Voice Over job

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